Professional Writing Service
Exceptional Work at Moderate Prices
Merry J. Whitney & Associates
   Business Projects
  • Business plans
  • Proposals
  • Advertising, Marketing
  • Press Releases
  • Newsletters
  • Intro- & Info-packets
  • Commercial copy
  • Transcribing
  • Editing, rewriting
  • Ghost writing
  • Form letters
  • Miscellaneous projects

   Personal Projects
  • Resumes
  • Support material
  • Curriculum vitaes
  • Biographical sketches
  • Broadcast letters
  • Specialty proposals
  • Miscellaneous projects

    The Business Plan

           The first step for a business start-up, according to nearly every expert and
    reliable statistic, is preparation of a comprehensive Business Plan. Only about
    one half of all new businesses survive the first few years, and nearly all of
    those successful ventures have and use a Business Plan. Conversely, nearly all
    of the failed businesses do not have a Plan.

           Clearly, there is a statistical advantage to having and adhering to a Business
    Plan, and a correlating disadvantage to ignoring that prerequisite. That makes
    sense: Preparation and consideration of a Plan and its details, forces us to
    focus. We essentially trick ourselves into paying close attention to minutiae, to
    recognize and remedy possible obstacles while retaining sight of the wider

           There are three purposes for a Plan: (1)  to raise or borrow funds from
    lending institutions or investors; (2) as a means of examining the business idea
    as if it were the enterprise, so that strengths, weaknesses and potential
    problems can be noted and corrected while still in the planning stage; and (3)
    once the business is operating, as a tool for monitoring and evaluating progress.

           It guides the wise use of resources, encourages sound business decisions,
    and abets resolution of difficulties. The plan itself should be reviewed annually,
    and modified for additions and expansions as the business grows.

           A Business Plan outline is available on a page of this site. Please feel free to
    copy or print the Plan outline for your own use.
Welcome to my little corner of cyberspace. I've tried to make the
site self-explanatory and easy to navigate, and the links (left column)
are currently working properly. If the cyber-gremlins do not ply their
mischief, yours should be a productive visit.

This, of course, is the
Home page. The About link has a partial
summary of my creds, and the
Contact link provides neat little
spaces for comments and queries.

Along with resume and job-search support material (cover letter,
references, salary history), the
Resume HQ explains atypical
material and when it should be used.

Business Plan page has a generic plan outline. Please feel free
to copy or print the outline for your own use. If you're forwarding or
providing it to someone else, please credit this site. The same request
applies to
Resume HQ material.

There is no charge, fee, nor implied obligation for consultations, so
please do not hesitate to contact me about projects. If you're inside
the U.S. and would prefer a telephone conference, include an area
code and phone number. You can use the
Contact link, or direct
e-mail to

We do not accept dissertation or thesis projects, or assignments intended for academic credit.

Copyright on Work for Hire

As provided by federal law (Title 17, U.S.
Code), the legal owner of work for hire is the
buyer, not the creator, of the protected work.

If work is contracted without a signed Terms
of Service agreement, the provider (writer)
should furnish a signed statement to the
buyer upon receipt of full payment for the
work, to clearly establish ownership.

The purpose of this statement is to provide at-
hand documentation in the event it is ever
needed: A large and growing demand for
material for electronic publication in various
forms is often supplemented with plagiarized
material which has been copy-pasted from
some other's existing work.

Immediate access to this proof of ownership
can help a buyer dissuade a "borrower" from
continued use of pilfered material.

I provide my clients, upon request, with a
notarized statement attached to a complete
draft, that the entire body of work is original,
that no copy has been retained, published,
distributed to or shared with any third party,
and that the client is sole owner of all rights.